With Insider One, you can send a Dynamic Segment to ChatGPT Ads as a Custom Audience and keep it up to date automatically. ChatGPT Ads matches your users with ChatGPT accounts by their identifiers.
You can build these segments with the first-party data you collect in Insider One, such as:
Behavioral events (such as product views, add to cart, and purchases)
User attributes (for example, gender, country, or loyalty tier)
Channel interactions (for example, email opens and push notification clicks)
Your media team then selects the audience in ChatGPT Ads Manager to include or exclude these users in campaigns.
Get started with ChatGPT Ads Remarketing Segment now.