App push notifications are messages consisting of titles, texts, and images. They enable you to communicate brief yet essential alerts to your users. You can send app pushes even if your users are not currently active on the app or using their devices.
App push notifications are an excellent opportunity for your communication strategy to send time-sensitive and essential messages to engage users and drive them toward your desired actions.
This guide explains the following:
How does the app push channel work?
Before sending an app push notification, the system checks if a user is reachable on the app push channel. If they are reachable, they receive the notification.
If they are not reachable, they will be dropped from the journey. The reachability function checks the user’s app push opt-in, app push token, and GDPR opt-in.
If your company obtains your users' consent in compliance with the local regulations, make sure to pass the GDPR opt-in field to Insider One. If you want to stop collecting and processing the data of an identified user, GDPR opt-in field should have the false value. Insider One cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.
Users can allow or block the app push notification on their device settings for each app they have on their device.
- If they do not have an app push token,
- If they uninstall the app,
- If they do not allow the notifications and their app push opt-in is false,
- If their gdpr_optin is false.
Tips and tricks
- You can use the Check Reachability element before adding the app push channel to detect the users who are eligible to receive an app push.
- You can take another action on users or send messages through other channels.
- You can send an app push notification to users who complete a specific action on both the website and the app.
Use cases
- Increase brand adoption via the mobile app, providing an engaging onboarding journey to users.
- Engage users for promotions and announcements and share information about any activity related to them in a timely and personalized manner.
- Retain users who abandon the app after their first session.
- Send cart abandonment notifications.
- Send browse abandonment notifications.
- Send post-purchase notifications.
- Send welcome messages to new users.
- Send new offers to silent users.
- Reengage users who haven’t come into the app in a while.
Integration
1. Be sure to complete the SDK integration before using app push notifications in your journeys.
2. Make sure you have valid certification on mobile app platforms such as iOS, Android, etc. You need to enable and update your certifications on Push Notification Settings.
