Electronics is a high-involvement vertical. Shoppers weigh functionality, specifications, brand reputation, and compatibility with devices they already own, often after reading reviews and comparing features.
This article shows how to use Smart Recommender in Insider One to simplify selection and surface accessories that extend product value. It includes an A/B test walkthrough for accessory cross-sells and strategies for each page type.
Before you start: Make sure your product catalog includes the attributes this article filters on, such as Category, Brand, Device Type, and Price. Create missing custom attributes on the Product Attributes page and mark them as filterable.
What you can achieve with Smart Recommender
Personalized tech picks
Show selections such as "Laptops for Work" based on browsing, budget, or brand preference.
Accessory cross-sells
Recommend chargers, cases, or memory cards next to the device being viewed.
Checkout bundles
Highlight pairs such as a laptop and mouse on the cart page to raise average order value (AOV).
Re-engagement
Show laptops, tablets, or TVs from past visits to hesitant shoppers.
Best sellers by category
Show top-converting smartphones, laptops, and TVs to build trust.
Limited-time deals
Highlight discounts on home and category pages.
Affinity-based suggestions
Use attributes such as screen size, brand, or operating system.
A/B testing
Test logic, placement, and product card layouts by segment or device.
Walkthrough: Boost AOV with accessory cross-sells
Accessories such as mice, bags, and cables are easy to forget but often needed, which makes them a strong AOV lever.
This walkthrough tests two cross-sell strategies on laptop product detail pages:
Variant A: Recommend wireless mice.
Variant B: Recommend laptop bags.
Step 1: Create the recommendation strategies
Navigate to Recommendation Strategies and click Create. Configure the first strategy as follows:
Select Product Detail Page as the page type.
Select Purchased Together as the algorithm.
Enter the number of products to recommend (four to six products work well for accessory widgets).
Exclude products purchased in the last four weeks.
Add a filter for the category attribute: Category + is + Wireless Mouse.
Create the second strategy with the same settings and change only the category filter:
Category + is + Laptop Bags.
Note: Keep every other setting identical between the two strategies. If more than one setting changes, you cannot tell which change caused the difference in results.
Step 2: Launch the campaign
Navigate to Web Smart Recommender and click Create.
Select the integration method for the widget.
On the Segments step, select customers with a low AOV under Purchasing Behavior and set your threshold.
On the Rules step, use Page Rules to target the product detail pages of laptops.
On the Design step, assign one strategy to each variant and set the traffic allocation for each variant.
Click Edit Design to open the Advanced Product Card Designer and customize your product cards.
Select the locales and stores where the campaign appears.
Review the campaign details, confirm that every setting matches your goal, and click Launch.
Note: Every attribute you show on a product card must exist in your product catalog. To show more information, create custom attributes on the Product Attributes page.
Step 3: Track campaign metrics
Navigate to Smart Recommender Analytics.
Find your campaign in the Campaign and Variant Metrics table. When the test period ends, click the campaign name.
Compare Direct Revenue, Average Order Value (AOV), and Conversion Rate for the two variants. This shows whether mice or bags raise AOV more for low-spending customers.
If one variant clearly wins, set its traffic allocation to 100% so every visitor sees the better strategy.
After you find a winner, test other accessories, such as external drives or docking stations.
Step 4: Optimize your campaigns
After the campaign has run long enough to collect data, use Smart Recommender Analytics to improve it:
Engagement funnel: Review product impressions, click-through rate, add-to-cart rate, and conversion rate to see where shoppers drop off.
Campaign and variant performance: Compare AOV, Conversion Rate, and Direct Revenue in the Campaign and Variant Metrics table, then refine or scale the winning variant.
Product-level impact: Open Top 100 Product Analytics to see which recommended products perform best. Give extra visibility to strategic products that perform below expectations.
Category trends: Use Category Analytics to find the categories that drive the most conversions, and decide whether to prioritize them or promote weaker ones.
Use cases by page type
Home page
Personalized tech picks
Help returning shoppers find their preferred device types and brands quickly.
Create a strategy with the Most Popular algorithm.
Turn on the Enhance recommendations based on Attribute Affinity toggle. Set the affinity attributes to Device Type, Category, and Brand.
Target returning users on the Segments step.
Recently viewed items
Let returning shoppers continue where they left off, such as with TVs or tablets.
Create a strategy with the Recently Viewed algorithm.
Exclude products the user already purchased.
Target returning users on the Segments step.
Note: Recently Viewed and User Based rely on each user's past behavior. Target returning users so these widgets always have data to show.
Tip: A/B test Recently Viewed against User Based.
Everyday essentials
Show best-selling essentials such as power banks and cables to new visitors.
Create a strategy with the Top Sellers algorithm.
Add the filter Category + is one of + Accessories, Chargers, Cables.
Leave Attribute Affinity off.
Target new users on the Segments step.
Tip: A/B test copy such as "Everyday Tech Must-Haves" and "Power Up Your Day."
Product detail page
Complete your setup
Show compatible accessories for the device, such as mice, bags, or drives for a laptop.
Create a strategy with the Purchased Together algorithm.
Add two filters: Brand + matches the item they're currently viewing, and Category + is one of + Mice, Laptop Bags, External Drives. Connect them with an AND connector.
Exclude already purchased products.
Similar devices
Help shoppers compare devices in the same category and price range.
Create a strategy with the Viewed Together algorithm.
Add two filters connected with an AND connector: Category + matches the item they're currently viewing, and Price + within 10% of the item they're currently viewing.
Turn on the Enhance recommendations based on Attribute Affinity toggle.
Category page
Discounted devices in this category
Show the most discounted products in the current category.
Create a strategy with the Highest Discounted algorithm.
Add the filter Category + matches + the category they're currently viewing.
Leave Attribute Affinity off.
Tip: A/B test widget placement and discount badges.
Trending in this category
Show the products gaining the most interest this week in the current category.
Create a strategy with the Trending Products algorithm.
Add the filter Category + contains + the category they're currently viewing.
If your categories are hierarchical, select the Expand the category filter to include recommendations from the next category if there aren't enough products to display checkbox, so the widget still fills when the current category has few products.
Turn on the Enhance recommendations based on Attribute Affinity toggle. This prioritizes preferred brands and specifications.
Cart page
Add-ons for your device
Suggest adapters, cables, or screen protectors for the items in the cart.
Create a strategy with the Purchased Together algorithm.
Add the filter Category + is one of + Adapters, Cables, Screen Protectors.
Leave Attribute Affinity off.
Tip: A/B test copy such as "Complete Your Setup."
Reach free shipping
Show products that help shoppers reach your free shipping threshold.
Create a strategy with the Checkout Recommendation algorithm and set the spend threshold (for example, 100 USD).
No filters are required. Attribute Affinity is optional.
Tip: Use copy such as "You are 20 USD away from free shipping." If you do not offer free shipping, use Purchased Together instead.