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Branch.io is an attribution tool mainly used for user acquisition and ad measurements. It creates engagement links for paid channels.
Branch integration helps you send events integrated by the Branch.io SDK through a postback URL alongside the install attribution. This means that the events triggered by Branch SDK or when the app is downloaded from Branch Links will be sent to Insider One with user device identifiers from a server-to-server integration.
In this guide, you will find answers to the following questions:
How does Branch integration help?
In-App Event integration helps you send the Branch events to Insider One from the postback URLs and use these events for segmentation on Insider's Mobile App Suite.
You should also integrate Insider One events to leverage all of Insider One's product capabilities, such as conversion notifications, in-app triggers, etc.
How do you set up Branch integration?
- Visit the Data Integration on the Branch dashboard.
- Search for Insider under Data Integration Partner.
- Provide the required details.
- Click the Enable button.
Now, the Branch will start sending install and event data automatically.