You cannot make any changes to External Platform Integrations without having either an Administrator or an Editor with PII access in InOne. Refer to User Roles for further information.
You can establish Insider One as a source in Tealium’s ecosystem and send data from Insider One to Tealium. With this integration, you can enable Teailum to collect channel Interaction and lead collection events.
This integration guide provides a complete frame of:
Use Cases
Once you establish Insider One as the source on Tealium, you can collect all messaging channel events, such as email open or SMS click. This integration helps you store your events in one place, create a segment, and forward them to your destinations.
You can easily forward collected leads using Insider One lead collection templates and access data on your collected leads in the Tealium dashboard.
Configuring Insider One as a Source on Tealium
To configure Insider One as a source on your Tealium account, follow these steps:
Before you start:
Before you set up Insider One, you should create all your events and specifications with the exact naming. To learn how to do this, refer to Tealium's Event Specifications.
Log in to your Tealium account. Under the Data Sources catalog, find Insider and click on it.
Define your source name and click the Continue button.
Select the events that you want to receive from Insider One into your Tealium platform.
After selecting the events, click the Continue button on the get code page and copy the URL, which is your Integration Key.
Navigate to Components > Integrations > External Integrations on the Insider One's InOne panel.
Select the Tealium platform.
Name your integration and select Destination as the Integration Type.
Paste the Data Source Key you copied from Tealium and paste it into the Integration Key field. Ensure the identifiers match between Insider One and Tealium to maintain consistency across both platforms. Click the Save and Continue button.
After completing your Integration Key and Identifiers, continue with the Rules step. You can select one or more Events to send Segment in the tabs.
Once you've chosen the initial event type to start data collection, you can view events categorized by type and choose which ones to include or exclude for collection. You can also introduce additional event types within the same section. Additionally, you can apply conditions to each event that you want to send.
The Event Parameter section will be enabled after you select an event. You can select your event parameters through the dropdown that you want to send your destination.
You can select the additional attributes to be included in the data sent to the endpoint. If you want to include additional attributes while sending the event data to your destination, you can add them here. For example, if you are sending an email open event, you can also select the email address to be sent to your destination. This way, you can understand which email address opened in which email campaign.
You can also decide which users' data will be sent to the destination via creating Segmentation. For example, you can send email open event only for the users whose Total Purchase Amount is more than 100 USD in the last 1 week. This way you only get the data that you need in the destination.
After you finish selecting the data you want to send and when to trigger it under the Rules tab, proceed to the Match tab. Match the selected Events with the events in the destination to ensure your data aligns with the schema you have in Tealium.
The final step is the Launch phase, where you can either activate your Segment integration or save it as a draft. Select the Active status and then click the Save button to set your integration in motion.
Data Synchronization
Insider One can pass a selected identifier data to Tealium. This identifier can be any attribute including email, phone number, uuid (unique user ID), or any custom attribute.
Supported Events
The following events are forwarded to Tealium:
Custom events defined by the user