The Product Catalog is the central source of truth for everything you sell or display. It stores all product data in one place, so every Insider One channel can accurately understand what each item is, how it should appear, and when it is available.
The Product Catalog powers multiple Insider One products by providing accurate and structured product information. Smart Recommender uses it to display relevant items throughout browsing and purchase journeys. Eureka relies on it to deliver fast and meaningful search results. Web Push and Email use catalog data to promote the correct products in campaigns. Architect references it when building automated journeys that respond to changes such as product availability or pricing. If you use Shopify, the catalog also keeps your store data synchronized, so every experience reflects the most up-to-date product details.
When your Product Catalog is clean and up to date, every channel presents your items correctly, ensuring customers always see products that are available, relevant, and ready to buy.
What is the Product Catalog, and why does it matter?
A Product Catalog contains structured information about every item you want to display, search, promote, or manage. This may include physical products, services, digital items, or any content you want Insider One products to work with.
The catalog stores key product details, such as names, descriptions, images, prices, stock availability, and categories, allowing every Insider One channel to interpret and use these items consistently.
In simple terms, the Product Catalog tells Smart Recommender and Eureka what you sell and how those items should be presented.
It is essential for all types of ecommerce businesses:
Fashion retailers rely on size, color, and category data
Electronics stores depend on technical specifications and warranty information
Marketplaces manage multiple brands and sellers within a single catalog
Without a well-structured catalog, Insider One would not know which products to display or how to personalize experiences based on each user’s context.
How Insider One uses Product Catalog data
Insider One uses Product Catalog data to understand and interpret your inventory. The Product Catalog acts as the structured list of all your products and serves as the single source of truth for product information across the InOne platform.
The Product Catalog enables Insider to:
Recognize product attributes such as price, brand, color, and category, and use them in recommendation widgets, search results, and personalized emails
Detect updates such as new arrivals, stockouts, or price changes
Connect product information with user behavior to power personalization and targeting
Localize experiences based on store, country, or language settings defined in the catalog
For example, when a new product is added to your feed, Insider products can immediately use it in recommendations and content blocks. If a product goes out of stock or its price changes, those updates are automatically reflected across all channels to ensure a consistent and accurate experience.
Why keeping Product Catalog data updated is critical
Product data changes frequently. New products are launched, prices fluctuate, and inventory levels change.
If your Product Catalog is not kept up to date:
Customers may see unavailable products
Displayed prices may be incorrect
New products may not appear where expected
By keeping your Product Catalog current, you ensure that all Insider One products operate with accurate and reliable data, helping customers see the right products at the right time across every touchpoint.