Eureka is an AI-driven product discovery platform designed to help you create fast, intelligent, and relevant search experiences. By connecting customer intent with the right products, Eureka makes it easier for shoppers to find what they want—at the right time—while supporting your business goals.
Key Features of Eureka
- AI-Powered Search Engine: Delivers fast, accurate, and scalable search results.
- Natural Language Processing (NLP): Understands the intent behind customer queries to surface more relevant results.
- Personalization: Adapts results based on individual shopper activity, preferences, and behavior.
- Merchandising Control: Combines Insider’s campaign management tools with site search templates to balance automation and manual curation.
- Configurable Search Experience: Supports custom facets, synonyms, and attributes to refine how products appear.
- Robust API Access: Provides a high-performance Search API to integrate with your site seamlessly.
Why Search Matters
The search bar is one of the most powerful touchpoints on any site. Shoppers who use it often arrive with a clear intent—they know what they want. A well-optimized search experience doesn’t just help them find products faster; it also increases the likelihood of conversion, trust, and repeat visits.
- High Conversion Potential: Users who rely on search typically convert at much higher rates than average site visitors.
- Revenue Growth: Optimizing site search can deliver significant lifts in both conversion rates and order values.
- Customer Influence: A relevant search experience directly shapes purchasing decisions and fosters loyalty.
- Risk of Poor Search: Ineffective search frustrates users, leads to missed sales opportunities, and increases churn.
The Eureka Advantage
Eureka goes beyond traditional keyword search by combining AI, personalization, and intent recognition to deliver results that are both highly relevant and strategically aligned with your merchandising goals. With real-time adaptability and control, you can guide customers toward the products they want while also driving discovery, upsells, and long-term engagement.