Overall App Push Analytics

The App Push Analytics page provides detailed insights into your app push campaigns and helps you better understand your campaign strategies.

On this page, you can see the overall metrics for your app push campaigns. You can also narrow down the campaigns to see more related data. On the same page, you can also see the campaign results individually and compare them.

This guide explains the following:

The analytics dashboard consists of 5 sections: Pre-filters, Filters, Summary Metrics, Graphs, and Campaigns Table.

Pre-filters

You can apply Goal, Report Type, Platform, and Date Range pre-filters to your data to see related insights. Each filter has a default selected option. You can change these preferences to view the respective data.

Goal

This option allows you to calculate your conversions via the selected event. Campaigns without the selected event as their campaign goal will not be listed on this page, as their conversion automatically becomes zero (0) for the selected event.

Platform

You can see three platform options: All Platforms, iOS, and Android. The results are sorted by device platform type.

Date Range

You can select specific date ranges to view your data. When you select a time range, campaigns with metrics for that range that contribute to the overall metrics are listed on the dashboard.

Filters

You can apply different filters to view only a selected group of campaigns.

To apply filters, click the Filters button on the right of the page to see the filters modal.

Filters are not mandatory but optional. You can use them to narrow down the campaigns included in the stats.

The filter options are Type, Goals, Status, Control Groups, Opens, and Tags.

Type

Type helps you filter your campaigns based on the campaign type. The available options are Single, Carousel, Slider, Discovery, Recurring, Conversion, Geofence, and Cart Reminder.

You can select more than one campaign type at the same time, or the All Campaigns option to see the metrics for all types.

Goals

This filter allows you to see the campaigns with the selected goals. You can add up to 5 goals as purchase and 5 goals as campaign goals. When you select any event, the campaigns with this event as one of the goals will be listed on the dashboard. For example, if you want to see the campaigns with the Purchase goal only, you can select the Purchase option and get the campaigns with this goal.

Status

Status helps you see the campaigns on a specific activation status. For example, you can see the Active, Completed, and Running campaigns.

Control Groups

Control group metrics are in the dashboard by default. This filter helps you hide the metrics of the control groups from the data.

Opens

This filter allows you to set up a minimum limit for the open count of the campaigns. For example, if you want to see the campaigns with more than 200 opens, you can set this filter to 200.

Export

You can export your App Push analytics easily.

1. After you decide which data to export, click the Export button.

2. You will see Single Report and Recurring Report options to create your report. Choose the one you need and proceed.

2.1. Single Report is a one-time generated report that you can access at any time, and it gives you detailed insights about your results based on the metrics you selected. You can get your report with or without the filters you applied. Click the Create Report button to receive it. 2.2. The Recurring Report enables you to automate your report creation depending on your desired frequency choice. Therefore, you receive the latest data at the time you need it. It is a user-based report. After configuring the recurrence and range settings, click the Create Report button.

Summary Metrics

The summary metrics are above the graphs. These are the most important metrics for your app push campaigns and help you get an overall idea of them.

Summary metrics are Targeted, Delivery Rate, Open Rate, Conversion Rate, and Revenue.

Targeted: The number of recipients in your target audience generated based on the segmentation of your campaigns. Targeted is the sum of Sent and Dropped.
- Sent: The number of app push messages successfully transferred to the service provider to be addressed to the recipients. Sent is the sum of Delivered and Undelivered messages.
- Dropped: The number of app push messages that were not transferred to the service provider to be addressed to the recipients.
Delivery Rate: The percentage of the Delivered to the Sent app push messages. Delivery Rate is Delivered/Sent.
- Delivered: The number of app push messages successfully transferred to the recipients.
- Undelivered: The number of app push messages that were not addressed to the recipients by the service provider.
Open Rate: The percentage of the Opens to the Delivered app push messages. Open Rate is Opens/Delivered.
- Opens: The number of app push messages opened by the recipients.
Conversion Rate: The percentage of the Conversions to the Delivered app push messages. Conversion Rate is Conversions/Delivered.
- Conversions: The number of successful goal accomplishments.
Revenue: The value of purchases made via your app push messages.

Unsuccessful Messages Pie Chart

This pie chart gives insights into the unsuccessful messages of previously sent app push notifications. The app pushes might not have been delivered due to several reasons. This chart reports these messages with a breakdown of Dropped and Undelivered.

Dropped

There may be three reasons for dropped messages:

Silent Hours: The percentage (and the number) of the Dropped messages due to the Silent Hours settings.
Re-Eligibility: The percentage (and the number) of the Dropped messages due to the Re-Eligibility settings.
Frequency Capped: The percentage (and the number) of the Dropped messages due to the Channel Frequency Capping settings.

Undelivered

There may be 2 reasons for undelivered messages:

Device Uninstalls: The percentage (and the number) of Undelivered messages due to the recipients who uninstalled your app from their devices.
Delivery Issues: The percentage (and the number) of Undelivered messages due to various errors on recipients’ devices.

    MissingRegistrationStatus       // Check that the request contains a registration token (in the registration_id in a plain text message, or in the to or registration_ids field in JSON
	InvalidRegistrationStatus       // Registration token does not match the registration token the client app receives from registering with FCM.
	NotRegisteredStatus             // Unregistered means the user deleted the app. On Android 8 and higher, each installation generates a new identifier/token. You may need to add your device to test devices again.
	InvalidPackageNameStatus        // Make sure the message was addressed to a registration token whose package name matches the value passed in the request.
	AuthenticationErrorStatus       // The sender account could not be authenticated. Could be due to: missing header or with invalid syntax in HTTP request, Invalid project number, disabled FCM service, Server Key IP whitelist problem.
	MismatchSenderIDStatus          // Sender ID does not match the registered Sender ID on FCM.
	InternalServerErrorStatus       // The server encountered an error while trying to process the request.
	PayloadEmptyStatus              // The message payload was empty.
	PayloadTooLargeStatus           // The message payload was too large. The maximum payload size is 4096 bytes.
	BadTopicStatus                  // The apns-topic was invalid.
	TopicDisallowedStatus           // Pushing to this topic is not allowed.
	BadMessageIDStatus              // The apns-id value is bad.
	BadExpirationDateStatus         // The apns-expiration value is bad.
	BadPriorityStatus               // The apns-priority value is bad.
	MissingDeviceTokenStatus        // The device token is not specified in the request
	CertificateIssueStatus          // Your APNS certificate is either corrupted or do not exist
	BadDeviceTokenStatus            // The specified device token was bad. Verify that the request contains a valid token and that the token matches the environment.
	DeviceTokenNotForTopicStatus    // The device token does not match the specified topic.
	UnregisteredStatus              // Unregistered means the user deleted the app. On iOS, each installation generates a new identifier/token. You may need to add your device to test devices again.
	DuplicateHeadersStatus          // One or more headers were repeated.
	BadCertificateEnvironmentStatus // The client certificate was for the wrong environment.
	BadCertificateStatus            // The certificate was bad.
	ForbiddenStatus                 // The specified action is not allowed.
	TooManyRequestsStatus           // Too many requests were made consecutively to the same device token.
	IdleTimeoutStatus               // Idle time out.
	MissingTopicStatus              // The apns-topic header of the request was not specified and was required. The apns-topic header is mandatory when the client is connected using a certificate that supports multiple topics.
	NoDeviceTokenStatus             // User did not allow push notification.
	NoGDPRConsentStatus             // Please make sure the GDPR value is 'true' for the user

Performance by Campaign Metrics Graph

You can view the Sent, Opens, and Conversions summary metrics of your campaigns on a daily, weekly, or monthly basis based on your date range. This graph helps you see the change in these metrics over time.

Campaign Metrics Data Table

The campaigns data table displays all campaigns with detailed metrics. The listed campaigns might vary depending on the filters, date range, and selected goal.

This table provides the following metrics:

Campaign: Campaign names listed in the table.
ID: ID of the listed campaign.
Status: The status of the listed app push campaign. The status can be one of these options: Completed, Active, Passive, Awaiting Next Run, Running, Scheduled, or Stopped.
Type: The type of the listed app push campaign. The type can be one of these options: Single, Carousel, Slider, Discovery, Recurring, Conversion, Geofence, or Cart Reminder.
Targeted: The number of recipients in your target audience generated based on the segmentation of your campaign.
Sent: The number of app push messages successfully transferred to the service provider to be addressed to the recipients.
Dropped: The number of app push messages that were not transferred to the service provider to be addressed to the recipients.
Re-eligibility: The percentage (and the number) of the Dropped messages due to the Re-Eligibility settings.
Silent Hours: The percentage (and the number) of the Dropped messages due to the Silent Hours settings.
Delivery Rate: The percentage of the Delivered to the Sent App Push messages.
Delivered: The number of app push messages successfully transferred to the recipients.
Undelivered: The number of app push messages that were not addressed to the recipients by the service provider.
Delivery Issues: The percentage (and the number) of Undelivered messages due to various errors on recipients’ devices.
Device Uninstalls: The percentage (and the number) of Undelivered messages due to the recipients who uninstalled your app from their devices.
Open Rate: The percentage of the Opens to the Delivered App Push messages.
Opens: The number of app push messages opened by the recipients.
Conversion Rate: The percentage of Conversions to the Delivered App Push messages.
Conversions: The number of successful goal accomplishments.
Revenue: The value of purchases made via your App Push messages.
Primary Goals: The goal selected as the primary goal for the app push campaign.
Segment: The segment used in the app push campaign.
Rule: The rule set used in the app push campaign.
Starts On: The start date of the campaign.
Ends On: The end date of the campaign.
Tags: Tags used in the app push campaign.

To view the details and preview your app push campaigns, click the menu against the campaign and the Details button.

The first tab displays the details of your push campaign, while the second tab displays the preview.