Suggested readings: Overall App Push Analytics, Campaign-Level App Push Analytics
Below, you can see the calculation formulas for app push metrics.
Metric | Section | Formula |
|---|---|---|
Targeted | Summary | Σ Camp (Targeted) *not unique |
Sent | Summary | Σ Camp (Sent) *not unique |
Dropped | Summary | Σ Camp (Dropped) *not unique |
Delivered | Summary | Σ Camp (Delivered) *not unique |
Undelivered | Summary | Σ Camp (Undelivered) *not unique |
Delivery Rate | Summary | Delivery Rate(%) = ΣDelivered / ΣSent |
Opens | Summary | Σ Camp (Opens) *not unique |
Open Rate | Summary | Open Rate(%) = ΣOpen / ΣDelivered |
Conversions | Summary | Σ Camp (Conversions of Selected Conversion Criteria) *not unique |
Conversion Rate | Summary | Conversion Rate(%) = ΣConversion / ΣDelivered |
Revenue | Summary | Σ Camp (Revenue) |
Dropped | Unsuccessful Messages | Σ Camp (Dropped) *not unique |
Undelivered | Unsuccessful Messages | Σ Camp (Undelivered) *not unique |
Silent Hours | Unsuccessful Messages | Σ Camp (Silent Hours) |
Re-Eligibility | Unsuccessful Messages | Σ Camp (Re-eligibility) |
Frequency Capped | Unsuccessful Messages | Σ Camp (Frequency Capped) |
Device Uninstalls | Unsuccessful Messages | Σ Camp (Device Uninstalls) |
Delivery Issues | Unsuccessful Messages | Σ Camp (Delivery Issues) |
Targeted | Campaign Metrics Data Table | Camp (Targeted) |
Sent | Campaign Metrics Data Table | Camp (Sent) |
Dropped | Campaign Metrics Data Table | Camp (Dropped) |
Delivered | Campaign Metrics Data Table | Camp (Delivered) |
Undelivered | Campaign Metrics Data Table | Camp (Undelivered) |
Delivery Rate | Campaign Metrics Data Table | Delivery Rate(%) = (Camp)Delivered / (Camp)Sent |
Opens | Campaign Metrics Data Table | Camp (Opens) |
Open Rate | Campaign Metrics Data Table | Open Rate(%) = (Camp)Open / (Camp)Delivered |
Conversions | Campaign Metrics Data Table | Camp (Conversions of Selected Conversion Criteria) |
Conversion Rate | Campaign Metrics Data Table | Conversion Rate(%) = (Camp)Conversion / (Camp) Delivered |
Revenue | Campaign Metrics Data Table | Camp (Revenue) |
Dropped | Campaign Metrics Data Table | Camp (Dropped) |
Undelivered | Campaign Metrics Data Table | Camp (Undelivered) |
Silent Hours | Campaign Metrics Data Table | Camp (Silent Hours) |
Re-Eligibility | Campaign Metrics Data Table | Camp (Re-eligibility) |
Frequency Capped | Campaign Metrics Data Table | Camp (Frequency Capped) |
Device Uninstalls | Campaign Metrics Data Table | Camp (Device Uninstalls) |
Delivery Issues | Campaign Metrics Data Table | Camp (Delivery Issues) |