When users sign up for your email campaigns on the website or from any other source, it does not guarantee that they will engage with your content or provide a valid email address during registration. We highly recommend using Double Opt-in to keep your list engaged and effective.
The Double Opt-in feature ensures the validity of the email addresses and prevents them from becoming bounced users. This helps you improve the deliverability rate and sender reputation. It also increases engagement and helps you avoid possible problems related to GDPR complaints.
If your company obtains your users' consent in compliance with the local regulations, make sure to pass the GDPR opt-in field to Insider. If you want to stop collecting and processing the data of an identified user, GDPR opt-in field should have the false value. Insider cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.
While Single Opt-in seems as follows:
Double opt-in requires confirmation, and it seems as follows:
How can I get users' secondary consent?
You can use the double opt-in feature to get your users' secondary consent in various ways, as follows:
Insider Lead Collection campaigns
You can collect the users via the lead collection pop-ups and then trigger the double opt-in transactional emails for them.
Your website’s native subscription area and your website’s sign-up area
Your website's native subscription area can collect users through the newsletter subscription areas, and the double opt-in email can be triggered following this.
The native sign-up area of your website can collect users through newsletter subscription areas, and the double opt-in email can be triggered following this.
Ingest your offline users into the Insider One's InOne panel
Upsert API
You can send updates to your user base via this API and make their double opt-in statuses true. For further information, refer to the Upsert user data article.
Data Upload
The email double opt-in attribute can be placed in your upload file, as seen in the example below. This way, you can mark your users as double opt-in users while uploading them to the panel.
How can I send Double Opt-In values from Data Ingestion Points?
For each integration except lead collection, you need to send a double opt-in event so that Insider receives a request to send a double opt-in email through Architect. Accordingly, the Architect also checks this event.
Event Integration from the browser
You should send double optin event using Event Integration.
API
You should send double optin event using Upsert User Data.
Mobile SDK
You should send the double optin event using Mobile App SDK Integration.
Lead Collection
For Insider's Lead Collection, you only need to enable the Double Opt-in option on the Launch step of your Lead Collection campaign.
If you are using native lead collection or another third-party lead collection, you can send your event using one of the three methods listed above.