Suggested readings: What is insider object?, Web SDK, Insider Tag
You can use our step-by-step guide to pass your user and product data to Insider to facilitate advanced segmentation, creating personalized campaigns and view analytics for progress tracking.
The Website Integration Wizard walks you through each step of the integration process. Using this wizard, you can:
- Verify the Insider tag on your website before starting the integration
- See the data keys and their sample values based on your industry selection
- Get code samples that you can edit to adjust to your brand’s needs
- Keep track of your integration progress
- Test your integration
To get started with the basics of the integration wizard, you can refer to the video below.
The Website Integration Wizard provides the sub-objects of Insider object, and sample codes along with the required keys and their data types based on your industry selection.
Custom fields
You can also refer to the recommended custom fields listed in the wizard based on the frequently used fields in the selected industry. These custom fields are added under the custom object. If you want to add more custom fields, you can add them under the custom object as well. The custom keys are attributed as custom user attributes or custom event parameters to certain events as follows:
| Object | Field | Attributed as |
|---|---|---|
| User | The key-value pairs under the custom object | Custom user attributes |
| Product | The key-value pairs under the custom object | Custom event parameters to the Product Detail Page View event |
| Basket | The key-value pairs under the custom object | Custom event parameters to the Cart Page View event |
| Transaction | The key-value pairs under the custom object | Custom event parameters to the Purchase event |