Suggested reading: Events & Attributes
You can pass various events and attributes to the Insider Growth Management Platform based on the integrations and products you are using. Every event and attribute you pass to Insider via different integrations is stored in our database.
You can pass data to Insider from three different data sources:
Web-sourced data
Your website can be a data source for Architect regarding the data Insider collects by default and the data you share with Insider through the integrations you implement on your website. Any data collected or shared can be used in Web Push, Email, SMS, Call an API, and Facebook Ads channels in your journeys.
You can implement integrations such as Insider Tag, Web SDK, and Event Integration, and create Lead Collection campaigns. Read more about Web-Sourced Data Ingestion.
App-sourced data
Your application can be a data source for Architect. You can use this data in basic app campaigns, cross-channel personalizations, omnichannel segmentation, and unification.
Read more about App-Sourced Data Ingestion.
Offline data
You can pass your offline data to Insider for various use cases (e.g., omnichannel segmentation, unification, etc.). To share such data, you can use the Upsert User Data API or upload static segments.