Email Settings allow you to configure the settings that will apply to your email campaigns. To navigate to this page, click your username > Settings > Inone Settings > Email Settings.
On this page, you can configure:
- Goal Conversion Duration
- Double opt-in
- Webhook for email events
- Email throttling
- RSS Feeds
- Central bounce
Goal Conversion Duration
The goal conversion duration applies to bulk emails. This setting helps you set a duration until which the revenue will be attributed to the overall email revenue metric. This duration is 7 days by default. You can set it in minutes, hours, days, and weeks up to a 365 day-duration.
Read more on Email Analytics.
Double Opt-in
The double opt-in applies to Architect emails. This setting enables users to confirm their email address before being added to your email list and receive your email. It is the double confirmation of their subscription to your newsletter or any services needing their email details. Double opt-in in email marketing is a good way to ensure compliance regarding consent under GDPR and keep your email list clean.
Default opt-in selection enables you to send emails to single or double-opted-in users.
Check the Enable Double Opt-in settings box to add your confirmation page URL, and select your default opt-in type.
Webhook for Email Events
This setting applies to all promotional emails. To get email events, check the Enable webhook for email events box and add a webhook URL and a secret.
For further details on webhook cases and requests, refer to Webhooks for Email Events.
Webhook for Email Events is available for existing customers, but not provided as a solution for new customers. You can use the Insider Webhook instead if you start using Insider's Email product after October 4, 2024 or haven't used the webhook for email events before.
Email Throttling
Email Throttling setting applies to bulk emails. It helps you manage the total email volume delivered to ISPs simultaneously by evenly distributing it according to the hourly limits you set. This ensures system stability, prevents ISP rejections, and improves overall deliverability.
Read more on Internet Service Provider-Based Throttling.
RSS Feeds
RSS Feeds setting applies to bulk emails. It allows you to access and share the latest content updates from your website with your users. You can add a new one when you click the Add RSS Feed button.
Central Bounce
This setting applies to Architect emails and bulk emails. Permanent bounces across all Insider accounts are flagged as Central Bounce, in which bounces can be caused by the recipient's email address being invalid or the domain name not existing. When uploading any file to contact lists, users will be checked on Central Bounce and counted as bounced if it exists. You can also see the count of these users on List Upload Confirmation emails under Total Bounced Users.
Read more about Managing Suppressions and Contact Management.