FAQ about Attributes and Events

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Is the event graph affected by event Time to Live?

No. The event graph isn’t tied to Time to Live (TTL). It simply displays daily logs of collected events. Even if a custom event hasn’t been collected for several months, the graph won’t automatically show “0” due to TTL—it only reflects actual collection activity for each day.

Does the attribute graph depend on user TTL or user existence?

No. The attribute graph also isn’t connected to TTL or user retention. It visualizes daily collection logs. If an attribute existed for a user who was later deleted or expired due to TTL, that doesn’t retroactively change the historical data shown in the graph—it still represents what was collected on that day.

Why does the default attribute show a different source than expected?

There might be a custom implementation in Insider Object.

Can I toggle “Show on Segment” for default attributes like “last purchase date”?

No. Default attributes are system-defined and cannot be toggled on or off. You can only modify their display name if necessary. If you need changes beyond that, contact the Insider One team.

For example, the last purchase date attribute is controlled via the purchase behavior tab and is intentionally disabled for manual editing or toggling.

How does Insider count array-type attributes?

For arrays, Insider counts the request, not the number of elements in it. So, if an array with 10 elements is sent in a single request, it counts as 1 collection, not 10. The number represents how many times the system received a request containing that array, not how many values were inside.

How long does it take for new values to appear on the Attributes or Events page?

Once the value appears in the user profile, it’s already counted in the attributes or events metrics. In other words, as soon as ingestion completes and the profile reflects the update, the metrics page will also show it—no extra delay beyond standard processing time.

How can I update an attribute for the user?

You can update an attribute for a user via: 

The Static segment requires an identifier. The Upsert API can be used with both profile ID and identifier.

If the attribute you want to update is an identifier, you should update the identifier.

Can I edit the default attributes and events?

Editing default attributes is not allowed since some products use them as default logic. But you can edit default events by adding additional parameters to them.

Can I delete an attribute or event?

No, you cannot. If you require such an option, reach out to the Insider One team.

What happens if I change the data type of an attribute?

Insider converts the values of that attribute in the database. Let's say you sent the string “true/false” as a value for an attribute, and the attribute’s data type is a string. When you make it boolean, all values will be converted.