You can use your default and custom events, event parameters, and attributes in various strategies. You can see some example cases below:
Use cases for events
Based on your events and event parameters, you can target the following groups of users:
- Users who purchased black sneakers.
- Users who purchased at least 200 USD.
- Users who added products from a specific brand to their cart in the last 3 months.
- Users who opened your email last month.
In addition to these use cases, you can create custom events with their parameters to track any information you want for your users, within the limits specified for your account, and use them in your cases.
Use cases for attributes
Based on the scope of your attributes, you can create advanced segmentation groups as follows:
- You can use the name attribute to personalize your messages and increase their engagement.
- You can create a campaign that targets female users whose last visited category is sportswear.
- Using the city attribute, you can create location-specific campaigns that target visitors to your website from a specific region.
In addition to these use cases, you can create custom attributes to track any information you want for your users, within the limits specified for your account, and use them in your campaigns.