Facebook Custom Audiences Integration for Journeys

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Before starting the integration, you can read about Facebook Custom Audiences in Architect.

To use Facebook Custom Audiences in your journeys:

  • You must pass users' email addresses and GDPR opt-in information to Insider. Otherwise, users cannot be matched with the user ID that Insider initially assigns. For further details, refer to Facebook Custom Audiences Integration.
  • You need to have a Facebook Business Manager account. For further information, refer to the Facebook Business Help Center.
  • You need a Facebook Ads account connected to your Facebook Business Manager account. For further information, refer to Facebook Business Help Center.
  • You need admin permissions to the Facebook Ads account you plan to use on Architect. Your Facebook Business Manager admin can grant these permissions.
  • You need to accept the Terms and Conditions of your ad account.
  • You must have one of the following roles in your Facebook Ads account: Analyze, Manager, Advertise.
  • You must accept Facebook's Custom Audiences Terms for the Facebook Ads Account you plan to use on Architect.
  • Insider One team will enable the Facebook channel for your journeys.

You can refer to Troubleshooting for questions.