The Launch step allows you to configure when to display your campaign to the eligible users.
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Activation Status
You can save or launch your campaign on the following status options:
- Draft: You can keep editing your campaign.
- Send Now: This status sends the message to the selected user segment at the current date and time.
- Send Later: This status helps you schedule your campaign to be sent at a future date and time.
- Pause: This status helps you pause your running campaigns.
Send Time Optimization
Send Time Optimization collects historical information about push notifications or campaign opens and saves it per user. Then it calculates the best time in the day of the week and hour of the day at which push notifications should be sent. That time has the highest probability for the push notifications to be opened by the end user. It functions based on a predictive/machine learning algorithm that calculates the time of the highest probability per device/user to open a push notification.
You can send your app pushes to your users at the most appropriate time of the day based on their engagement data
If the user is not available during the selected time, the push is delivered to the users at the time that it is scheduled.
Time-to-Live
Time to Live sets the duration during which the message should be kept. In any case, the device is offline or temporarily unreachable, users will not receive the push notification once the given time period is over.
You can set Time to Live in days, hours, or minutes.
App Template Campaign Integration
You can connect your app pushes to the app templates to display them when your users interact with the app pushes. You need to select the campaign you have created before and assign its variants to the variants of your push campaign. In any case that there is only one variation in either, you will only select the campaign itself.
Frequency Capping
You can bypass the channel frequency capping to ignore the number of times that your recipients can get your messages.
Message Throttling
You can bypass the configured message throttling for your campaign.
Notification Preferences
You can manage your iOS threads and Android channels.
iOS 12+ Notifications
You can enter the sound file name for the respective OS. The sound file needs to be in the application.
The file name in your project and the respective app push should be the same.
As for the threads, they enable you to send your notifications in different groups. You can easily select the respective thread for your push notification from the previously created threads.
This iOS 12 feature allows apps to determine how push notifications should be grouped. What this means is that you can choose to group notifications with the help of a "thread-id" (the numeric-identifier used by iOS12). This way you can send multiple notifications to a user, and group them with the same identifier when displaying them to them based on their potential impact on conversion rate and user engagement.
For example, you may want to send cart abandonment pushes and want them to stand out separately at the top as they are high value generating push notifications. Refer to What iOS 12 Notifications Change for App Marketers for further examples on grouping app notifications.
Android Channels
Android channels can be created under Application Settings > Android Channels. An Android channel is required to send notifications to Android version 8 and higher (Oreo).
Please select the respective channel for your push notification.