App Push: Goals

Goals help you track the performance of your campaign. On this page, you can set goals and conversion durations.

Goals

You can track your campaign goals, set new ones, or add the existing goals to this campaign.

To create a new goal:

1. Click the Create Goal button, enter a goal name, and select your goal type as Purchase or Campaign.

Purchase

If the goal type is Purchase, the Goal Event is selected as Purchase by default. To specify the types of purchases you want to track, you can use the event parameters of the Purchase event.

Campaign

If the goal type is Campaign, you can select a Goal Event for this goal. You can also specify the campaign goal with the event parameters of the selected event.

2. After selecting your goal, click the Create button to save this step.

Once you save it, your goal will be listed under the Goals list.

Conversion Durations

You can set the period of time for the users to accomplish the goals of your campaign. You can set the view-through duration and click-through duration to duration-based.

Re-Eligibility Duration

You can set the period of time for the users to be eligible to see your campaign again.