Single Web Push campaigns are one-time push notifications sent directly to a user’s browser. They are ideal for sharing time-sensitive updates, promotions, announcements, or alerts.
These campaigns work even when users are not actively visiting your website, helping to increase engagement, bring users back, and improve conversion rates.
This article outlines best practices for Single Web Push, including targeting strategies, optimal timing, message design, and delivery tips to ensure your campaigns perform effectively.
Share coupon codes with limited validity
Single Web Push is a quick and easy way to inform customers about benefits and attract them to your website. Offering coupon codes with limited validity creates a sense of urgency, giving your customers a reason to stay opted in.
Rich Web Push notifications can boost customer engagement and drive more CTR. However, ensure that all your notifications do not have large images, as this may appear forced.
Time to announce the sale
If everything is on sale or up to 50% off in selected styles, do not wait to announce it to your entire subscriber base. This will help you boost engagement and conversion rates.
Adding CTA buttons to your Single Web Push notifications also ensures subscribers spend more time on your website. Additionally, when there are multiple URLs to land on, such as sale categories, your users will feel in control of their choices from the options provided. In turn, they will spend more time on your website.
Talk about the special offers
Offers can be a great way to help replace the 5-10% of the customer base that every business loses each year. These offers range from simple discounts and buy-one-get-one-free (BOGOFF) promotions to membership and loyalty schemes. Ensure that you highlight one of these with a rich image and a CTA button via Single Web Push notifications.
Free shipping offers
Shipping is one of the most essential aspects of the online shopping experience, and it often determines whether customers complete a purchase or abandon their cart. For fast-growing retailers, offering free shipping can streamline the checkout process and encourage more customers to make a purchase. So, if you have a discount or completely free shipping nowadays, feel free to support it with Single Web Push notifications.
Announcement for payment methods
Everybody loves advantageous payment methods! And the Single Web Push is the best way to announce payment-related financial benefits to your entire user base. Agreements with payment providers are essential in ecommerce, as these partnerships benefit your brand, financial partner, and customers. To maximize the benefits of these partnerships, reach out to your customers with a single message and inform them about the advantages.
Never miss the important days on the ecommerce calendar!
Ecommerce holidays are important since during these times, you are likely to have increased traffic on your website, which is more likely to be converted compared to regular days. Therefore, informing your customers about the shopping advantages before and during these special days is important. The most effective and efficient way to do this is to reach your entire user base with a Single Web Push containing an eye-catching, rich image.
Personalized product recommendations
You can send Single Web Push notifications to users on your website with personalized product recommendations, allowing you to easily engage your users with relevant product suggestions and nudge them to convert.
Setting a recurring (weekly /bi-weekly/monthly) Single Web Push campaign with product recommendations is an easy way to attract users and drive revenue for a long time, with just a few clicks!
To prevent notification fatigue, it might be a good idea to target users who have not made a purchase for a while.
Segment to convert
Target users who have not made a purchase in a while and redirect them to your new arrivals, best-selling products, or special offer pages. So, you can try attracting non-buying users to your website and encourage them to convert. You can launch a recurring Single Web Push campaign to maintain consistent traffic.
Segment your fresh visitors
Segment your fresh visitors and draw them to your pages for discounted products and other exceptional, time-limited opportunities. Users who have visited your website recently might be considered more engaged. So, letting them know about your discounts and special opportunities is a good way to obtain revenue and increase engagement. Before sending a Single Web Push, you can segment your users based on their last visit date and redirect them to pages that offer benefits.
Segment to grab attention
Target users who have not visited your website for a while and bring them back with attention-grabbing messages. Everybody knows that acquiring new users costs more than keeping the users already interested in your products. To support a Single Web Push campaign, you can try to reach them and draw them back to your website with attractive messages, offers, and discounts.
Segment your recent buyers with upsell opportunities
Your users might have purchased your leading service, but what about your complementary proposals? You can segment your recent buyers and offer additional benefits to increase your revenue thanks to Single Web Push notifications. For example, in the travel industry, you can target users who have recently booked a flight and offer complementary services to enhance their experience.
Segment your users based on custom attributes
Create custom attributes that match your business model and segment your users accordingly. Your business needs may vary, and campaign ideas are limitless. That’s where custom attributes step in. You can create custom attributes to track user data that is not acquired by default, thereby increasing the variety of your Single Web Push notifications.
For example, as a travel industry company, you can utilize default attributes, such as your users' cities and countries, and custom data, like the origin locations of the flights they searched for, to build an accurate target audience for your geographically segmented campaign ideas.
