The main purpose of the SMS channel is to reach your customer base with promotional message content. For promotional content, Insider aims to provide you with a high click-through rate (CTR) and conversion rate (CR) with highly engaging campaigns like Cart Reminder and personalized messaging with Dynamic Content. For Transactional messaging, Insider aims to deliver your message in a timely manner.
Insider provides you with three different campaign types under SMS:
Single Message
Single SMS enables you to send custom content to all your users or a segmented base of users in line with the campaign's aim. This personalized SMS solution engages subscribers on mobile devices and drives growth.
You can send your users a Single SMS Message to:
- Announce discounts and promotions.
- Recommend products from a cross-category after purchase.
- Reactivate the likelihood of churn customers.
Cart Reminder Message
Cart Reminder Message allows you to send cart recovery messages with personalized content. You can easily set your campaign once and deliver your messages continuously to cart abandoners. When creating your campaign, you can define a period for delivering user messages. It enables you to recover lost revenue from abandoned carts and reach your users via automated SMS.
Welcome Message
Welcome SMS Message allows you to send personalized content to individuals who have recently subscribed to your services. This feature allows you to tailor your messages and engage meaningfully with your new recipients as they opt in to connect with your offerings.