Goal Duration Settings

Goal Duration Settings control three aspects of how a campaign behaves after a user first sees it:

These concepts map to the five configurable settings below. All settings apply to templates integrated on the relevant page.

Configuration rule

Re-eligibility Duration must be set to a value equal to or greater than all other duration settings. If it is set to 0, goal conversions will not be logged for the campaign.

Re-eligibility Duration

Defines how long an impression log remains valid for a user. This controls when a subsequent impression of the same campaign is counted as a new impression.

Example: Re-eligibility Duration is set to 14 days.

If the re-eligibility duration is set to 0, goal conversions will not be logged for that campaign. 

Goal Conversion Duration

Defines the time window between the first display of a campaign to a user and the first goal completion that is attributed to the campaign. Conversions outside this window are not attributed.

Example: Goal Conversion Duration is set to 5 days.

• Day 0: User views the campaign → Impressions = 1

• Day 2: User makes a purchase → Conversions = 1

• Day 10: User makes another purchase → Conversions still = 1 (the 5-day window has elapsed)

Re-eligibility Duration After Click

Defines how long a user must wait before they can see the same campaign variant again after clicking a link or button within it.

During the re-eligibility period after a click:

• The clicked variant is hidden for that user.

• Other variants or the control group may still be shown.

Example: Re-eligibility Duration After Click is set to 5 days.

• Day 0: User views Variant A → Impressions = 1

• If the user does not interact, they may see Variant A or other variants in the next session.

• If the user clicks on Variant A → they won’t see Variant A for 5 days, but they may see Variant B or the control group.

• After 5 days → the user can be re-randomized into Variant A, Variant B, or the control group (based on traffic allocation).

Cross-variant behavior:

• Cross-variant logic:

  • If Variant A is clicked → it is hidden for 5 days.

  • Variant B can still be shown during that period.

  • After clicking Variant B, it too will be hidden for 5 days (independent of Variant A).

• Impression counting:

  • If Variant A becomes visible again after the re-eligibility duration, its second impression is only counted if the re-eligibility duration since the first impression has elapsed.

• Non-interaction scenario:

  • If the user neither clicks nor closes Variant A, they may still see it in the next session.

  • Insider One cannot fully guarantee suppression of variants without a click or close event.

Together, these settings ensure controlled exposure to campaign variants, prevent over-counting impressions or conversions, and balance user experience with campaign fairness.

Re-eligibility Duration After Close

The Re-eligibility Duration After Close defines how long a user must wait before they can see the same campaign variant again after dismissing (closing) it.

During this re-eligibility period:

• The closed variant is suppressed.

• Other variants or the control group may still be displayed to the user.

For example, the Re-eligibility Duration After Close duration is set to 5 days:

• Day 0: User views Variant A → Impressions = 1

• If the user does not interact, they may still see Variant A (or another variant) in the next session.

• If the user closes Variant A, they will not see Variant A again for 5 days, but may see Variant B or the control group.

• After 5 days → the user can be re-randomized into Variant A, Variant B, or the control group.

Key Rules

• Variant suppression logic:

  • Closing Variant A hides it for 5 days.

  • Variant B can still be shown during that period.

  • If Variant B is closed, it is also hidden for 5 days (independently of Variant A).

• Impression counting:

  • If Variant A becomes visible again after the re-eligibility duration, a new impression is only counted if the re-eligibility period since the first impression has elapsed.

• Non-interaction scenario:

  • If the user neither clicks nor closes a variant, they might still see the same variant in the next session.

  • Insider One cannot guarantee suppression of a variant unless the user actively closes (or clicks) it.

This ensures users are not repeatedly exposed to a campaign variant they have already dismissed, while still allowing exposure to other variants and maintaining fair campaign distribution.

Session-Based Setting

The Session-Based Setting determines how campaign visibility and conversion tracking operate within a user session.

A session begins when a user visits the website and remains active until one of the following occurs:

• The user closes the browser or tab.

• The user is inactive (no mouse movement, clicks, or scrolls) for more than 30 minutes.

Campaign Visibility

If a user does not interact with a campaign (neither closes it nor clicks it), they can still view it during the same session. The campaign will remain visible until the session ends, even if the user refreshes the page.

Metrics & Conversions

Metrics tied to sessions only consider events that occur within the same session.

For example:

• If the Goal Conversion Duration is session-based:

• The user must view the campaign and complete the conversion (e.g., purchase) within the same session.

• If the conversion happens in a later session, it will not be counted.

This setting ensures campaign tracking and conversion attribution remain tightly aligned with a single user session, preventing cross-session carryover.