Default Goals are automatically added to campaigns and cannot be removed or edited. This means conversions from these goals are always tracked. To view conversions from default goals, select them from the Conversion Criteria dropdown on the Campaign Analytics page.
All goals other than the default ones are considered Custom Goals, as they are manually added by the user specifically for the campaign.
The default goals to select for a campaign are:
Purchases
Clicks
Leads Collected
Purchases
The Purchases Goal represents the number of successful purchases made on the website after the campaign receives an impression. It counts all purchases made anywhere on the website within the Conversion Duration period, regardless of the page on which the campaign is displayed.
Clicks
Any click on a campaign, excluding clicks on white spaces and the close button, is counted as a Click Goal.
Leads Collected
The Leads Collected Goal helps you track the number of leads collected through the campaign. This default goal is available only for templates with the Collect Lead objective.
Since Web Push Opt-in templates do not include a direct Submit button, the logic of the Leads Collected goal in these templates operates differently. These templates measure the number of users who enable web push notifications through their browser settings after viewing the campaign, unlike other lead collection templates that count the number of data submissions through the campaign.
You can easily see the collected lead counts on the Analytics page or in the exported data.
