Documentation Index

Fetch the complete documentation index at: https://academy.insiderone.com/llms.txt

Use this file to discover all available pages before exploring further.

Why do we see a sudden increase in our email opens?

Prev Next

Apple's Mail Privacy Protection (MPP) has changed how Insider One receives opens and open rate data for emails, as MPP pre-fetches and caches messages, including images, regardless of whether the intended recipient has opened the email.

That's why you might see total opens and open rates for your email campaigns increase by 2-3 times after Apple introduces MPP.