First-Party Segments allow you to target users based on custom dataset values stored in Local Storage or First-Party Cookies on your website.
This is useful when your cookies store information about users or user segments—such as frequent buyers of a specific product or users who shared their email address during sign-up.
How the FPS segment works
Target a specific dataset to check if the cookie matches any value in your dataset.
Upload a CSV file containing the dataset values to match
Example: Cookie Value in Custom Dataset - in - premium_user - user_list
CRM Data Targeting
Match users from your CRM database, so they see relevant campaigns.
Offline to Online Targeting
Target offline store customers on your website if they also have user accounts.
Mobile App & CRM Segmentation
Segment mobile app users based on CRM data for consistent targeting across channels.