The Reachability on Channel segment shows the number of users who are reachable on each channel. You can use this to target or exclude users based on whether they can be reached via a specific channel.
This is particularly useful for maximizing campaign effectiveness by focusing on users who are reachable on your chosen channel(s).
Requirements
To use this segment:
Each selected channel must be subscribed, activated, and configured.
At least 1 reachable user must exist in the respective channel.
Ensure the required key-value pairs for reachability are present in your panel.
Channel requirements for Reachability
To use reachability on channels, ensure that the key and value pairs are present on your panel and they have values:
Web Push | App Push | SMS | ||||
|---|---|---|---|---|---|---|
wpt (web push token) should be available | device token should be available | email should be available | pn (phone_number) should be available | pn (phone_number) should be available | email should be available in case Email is selected as an identifier in the settings | email should be available in case Email is selected as an identifier in the settings |
wpl (web push language) should be available | push optin should be available | eo (email optin) should be available | gdpr should be available | gdpr should be available | phone_number should be available in case Phone Number is selected as an identifier in the settings | phone_number should be available in case Phone Number is selected as an identifier in the settings |
wpo (web push optin) should be available | gdpr should be available | gdpr should be available | so (sms_optin) should be available | whats_app_business_opt_in is true | - | - |
- | - | If you are using double optin, double_optin should be available | sms_opt_out_user should be available | wa_opt_out_user is not true (if the attribute is missing, it’s ok) | - | - |
If your company obtains your users' consent in compliance with the local regulations, make sure to pass the GDPR opt-in field to Insider One. If you want to stop collecting and processing the data of an identified user, GDPR opt-in field should have the false value. Insider One cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.
Targeting options
You can choose reachable or unreachable to target your users on a specific channel.
Available Channels
The available channels for the Reachability on Channel segment are: