Insider helps marketers drive growth with its AI-powered Growth Management Platform across various platforms, including desktop and mobile, for industries such as retail, travel, automotive, and media.
When considering your performance metrics, focus not only on revenue but also on indirect metrics that impact your conversion rates. Therefore, Insider provides an A-Z flow for reaching your targets via data, optimization, and prediction.
The four main KPIs you can optimize with Insider are: Add to Cart rates, Purchase Conversion rates, Pageviews, and Bounce rates.
Add to Cart rates
A purchase starts when a user adds their products to the cart. To ensure an increase in add to cart rate, we cater to the following rules:
Social Proof: By tracking dynamic attributes such as view, purchase, and basket counts, Insider provides proof of product demand, which attracts users to add products to their cart.
Countdown Bar: To highlight short-term campaigns on your product page, use a countdown bar to notify users of temporary discounts. This, in turn, will lead to additional revenue and add-to-cart rates.
Badge in Onsite Experiment: By placing a badge on your products on the product page, you can notify your users of special offers for each product, such as free shipping, gifts, or discounts. This will increase interest in your products, leading to higher add-to-cart rates and, consequently, increased conversion rates.
Purchase Conversion Rates
Purchase Conversion is the main KPI of any website—the one that keeps the company going and helps it grow. Insider covers the sales cycle and offers various products to increase purchases.
Page Curl: With a gamified experience, Page Curl allows you to distribute coupons to your users. By combining different segments and rules, such as zero purchase count and three items in the cart, special coupons can help convert your users and increase conversion rates.
Side Coupon Menu: With a Trigger area and various usage scenarios, the side coupon menu delivers a concise, direct message to your users on the website. You can offer coupon codes to reduce exit intent or to people likely to churn.
Cart Reminder: Most people aim to add many products to their carts, but leave the website without purchasing them. With Cart Reminder, you can highlight your cart page and redirect users to complete their purchases, increasing conversion rates.
Pageviews
Increasing page views will engage your users more and help them discover your content, thereby indirectly driving revenue. One of the mistakes marketers make is expecting direct revenue from users without even introducing their website. To acquire and activate your users, here are the products you can use to increase pageviews:
InStory: Using InStory, you can redirect users with attractive content and help them engage more with your website. You can create a separate InStory for each user group by combining segmentation and targeting. For example, you can display popular products to new users or the most popular ones to loyal users who have made more than three purchases.
Hamburger Menu: A floating menu on your website that lets you display product categories. We have two templates for our Hamburger Menu that let you display the subcategories your customers are interested in.
Top Search Keywords: Top Search Keywords help your users navigate what is essential on the website by displaying their most searched products and/or categories. Using the Purchasing Behavior rule, you can target users interested in the product or highlight seasonal popular items such as Back to School, Black Friday, or New Year's.
Average Order Value
The Average Order Value is calculated by dividing total spend by the number of purchases, which helps you determine your pricing, marketing, and annual KPI strategy.
Purchase Progress Bar: The Purchase Progress Bar displays your campaigns with a threshold and a target. For instance, you might offer 10% off for purchases over $200. You can set this amount, and as users add items to their cart, the template will automatically update to encourage them to reach the target.
Recently Viewed Items: This feature displays previously viewed items, allowing users to easily navigate to them and add them to their cart with a click.