Learn how Insider One works with Facebook, including what capabilities and integrations are available and when to use them as part of your marketing stack. This category is for developers and product teams who are planning or reviewing their Facebook channel integration with Insider One. Read this when you want a clear understanding of Facebook integration before connecting or auditing it.
Facebook targets its users using their email addresses via an external data source. That's why you must pass your users' email addresses and GDPR Opt-in to Insider before using Facebook Custom Audiences in your Architect journeys.
If your company obtains your users' consent in compliance with the local regulations, make sure to pass the GDPR opt-in field to Insider. If you want to stop collecting and processing the data of an identified user, GDPR opt-in field should have the false value. Insider cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.
To get started, read more about how to integrate Facebook.