When you send SMS, email, or push campaigns to different countries, each destination has its own rules: sender registration, consent, opt-out wording, and sending hours. This article explains which of these rules Insider One enforces automatically, and which steps you manage yourself.
How can you follow each country's SMS rules?
Insider One provides SMS guidelines for more than 50 countries, including Canada (CASL), India, the United States, Germany, Australia, and the UAE. Each guide lists what you need to meet for that destination, such as Sender-ID rules, consent requirements, opt-out wording, and timing, so you can prepare your campaigns accordingly.
How does Insider One automatically enforce consent?
When your SMS sender is set up for a country that requires confirmed consent, such as Germany or the United States, Insider One automatically selects and locks Double Opt-in in your SMS setup. Single Opt-in cannot be selected, and your users must confirm their subscription before they can receive messages. You can review this under SMS > General Settings.
It is also strongly recommended by local data protection authorities in Austria, Switzerland, Norway, Greece, and Luxembourg.
How can you keep the wrong audience out of a send?
Use Architect journey elements to make sure only eligible users reach a send step:
Check Conditions: Branch users by attributes, segments, or event parameters (for example, a country attribute).
Check Reachability: Branch users by their channel opt-in status.
Exit Criteria: Evaluated at every step of the journey; removes users who should no longer continue before they reach a channel element.
With these elements, users outside your target region or without the required consent never reach the send.
How can you control send timing and pressure?
Frequency capping (email, web push, WhatsApp) limits how many messages a user receives, and silent hours (SMS, web push) keep sends within the hours you configure, including hours required by local regulation.
What about Sender-ID registration?
SMS Sender-IDs must be registered for each destination's regulatory regime, e.g., 10DLC in the United States or ACMA registration in Australia. Carriers flag or reject traffic from unregistered senders, so complete your Sender-ID registration in SMS setup before launching campaigns in a new country.
What are campaign tags for?
Campaign tags help you organize, filter, and report on your email, SMS, and web push campaigns across teams. Tags do not change message content or block sending; they are labels for organizing your work.