The Recommendation Algorithms page provides you with direct access to the complete list of recommendation algorithms.
On this page, you can:
- Monitor the real-time health status of each algorithm.
- Customize algorithm parameters to tailor recommendations to your preferences.
To access the Recommendation Algorithms page, navigate to Components > Recommendation Algorithms.
With the Recommendation Algorithms page, Insider aims to increase transparency into how your recommendation algorithms perform and how you customize their parameters to meet your business and strategy needs.
First, you need to keep in mind that to ensure continuous recommendation accuracy, you must carefully select the two calculation parameters:
- User event data sources for your algorithms
- An appropriate look-back period
Customization in these aspects is vital for optimizing recommendation accuracy.
Each algorithm's parameters are selected centrally. This means an algorithm's parameters, such as data sources and look-back periods, cannot vary between campaigns. For instance, an algorithm cannot use offline-only data for one campaign and app-only data for another, nor can it have different look-back periods for different campaigns.
Reminders
- If you don't utilize Insider's Mobile App product or have Upsert API integration, you cannot incorporate user events from your app or offline stores.
- Selecting the data source and setting the look-back period for an algorithm cannot be tailored to individual campaigns. Instead, these configurations apply to all campaigns.
- The data source and lookback period of each algorithm can be changed at any time.
- Although selecting a data source for an algorithm is not a frequent decision, a change in data source may occur due to seasonal cross-channel campaigns or a broader strategy shift.