Multi-Strategy algorithms combine multiple recommendation algorithms to improve relevance and diversity. Leveraging the strengths of each algorithm, they deliver more balanced and effective recommendations.
The algorithms covered under Multi-Strategy Algorithms are:
Mixed Strategy
The Mixed Strategy algorithm employs various algorithms for different slots within the Recommendation Widget. This approach enables the simultaneous use of multiple algorithms within a single recommendation widget on your website.
- Available Channels: Depends on the algorithms used
- Page Type: All Pages, Product/Article Pages, Category Pages, Cart Page
- Example Use Case: Promoting products provided from a different range of Smart Recommender algorithms
- Fallback Algorithms: The fallback algorithm of each slot's algorithm is applied.
- Prerequisites: Depends on the selected algorithms
- Maximum Number of Products to Recommend (in the same variant): 15
Chef
The Chef algorithm, an automated recommendation algorithm, dynamically determines the optimal mixed strategy combination by assessing algorithms such as the most popular items, top sellers, user-based, highest discounted, new arrivals, and trending items. This iterative testing process aims to enhance conversion rates and deliver the most effective recommendations.
- Available Channels: Web Smart Recommender
- Page Type: Home page
- Example Use Case: Considering the most popular items, top sellers, user-based, highest-discounted, new arrivals, and trending items algorithms, the Chef evaluates each algorithm's recommendations one by one by calculating the precision of each slot and eventually recommends products with the highest precision.
- Fallback Algorithms: The fallback algorithm of each slot's algorithm is applied.
- Prerequisites:
- It evaluates the most popular items, top sellers, user-based, highest discounted, new arrivals, and trending items algorithms, whichever is enabled for your account. If only 3 of those are activated, Chef creates its combination based on those three open algorithms.
- The Chef works with 60 days of data. For better results, we highly recommend keeping Smart Recommender open for at least 2 months.
- The Chef also works for new accounts (with data less than 60 days) by providing a default strategy derived from best practices. However, its results will improve once more data is collected.
- Maximum Number of Products to Recommend (in the same variant): 15