Event Aggregates enable the calculation of real-time metrics directly from user events. By defining logic at the platform level, you can generate dynamic attributes for Segmentation and Activation without relying on external pre-calculations or data pipelines.
Event Aggregates allow you to transform event data into actionable insights at runtime. You can programmatically answer specific behavioral questions, such as:
Financial Metrics: What is the user’s total order value or spend within a specific category?
Behavioral Diversity: How many distinct products or categories has the user interacted with?
Recency & Order: What was the user's first or most recent meaningful interaction?
Follow the step-by-step instructions in Create an Aggregate to transform event data into actionable insights.