To build winning marketing campaigns, you must first know your target audience. While doing so, you might see that identification and unification terms are generally mentioned together. Knowing the difference between the two definitions is important for managing your users and offering them the best products or services they might like.
Identification and unification of users across different channels and devices are among the most essential components of accurate profile management. They play a crucial role in the heart of every business.
Identification is basically about identifying users and knowing who they are. In other words, an anonymous user becomes a “known user” when they are recognized with identifiers such as their email addresses, phone numbers, etc.
Unification is the process of bringing the data of known users from different platforms, such as mobile, web, API, etc., together. It is also the process of consolidating data from different devices onto a single platform. For example, a user may use two different browsers. When identified, their data in different browsers will be unified based on their most recent activities.
The preliminary of “unification” is “identification.” You cannot unify users’ data across different platforms unless you identify them, because you don’t know who the user is on each platform. Knowing this, Insider offers you a variety of settings to customize your identification flow and its logic by aiming for the most accurate profile handling.
To gain a better understanding of Identity Resolution Management (IRM), you can refer to the articles listed below: