If you are seeing an unexpected increase in your Web Push Analytics for a certain period, it may be due to the new metrics that have been gathered since our calculation method changed as of June 1, 2023. Here are some other possible reasons for the increase:
More visitors to your website
If many people visit your site, they’re more likely to see and interact with Web Push notifications, which can improve your analytics.
Successful marketing campaigns
If you recently ran a successful marketing campaign, more people might have subscribed to your Web Push notifications, leading to higher analytics numbers.
Seasonal trends or events
At certain times of the year, more user engagement is observed with Web Push notifications, such as during holidays or special events.
Improved targeting and personalization
If you’ve been working on better targeting and personalization for your Web Push notifications, it could be paying off with higher engagement and conversion rates, thus boosting your analytics numbers.