The CRM Attributes segment allows you to target users based on CRM data stored about them.
You can use any previously created CRM attributes to build your audience.
Example: CRM Attribute - contains - last_searched_flight - JFK
Use Cases
You can create campaigns using desktop/mobile Web Templates and Web Push capabilities.
Offline Customer Engagement
Contact offline customers for surveys and feedback
Target offline customers for onsite product recommendations (not based on offline behavior)
Purchase-Based Targeting
Target offline customers based on purchased products, categories, or subcategories
Offer location-specific promotions based on last purchase store.
Spend-Based Campaigns
Target customers based on total spend across all channels.
Reactivation Campaigns
Target users who have not made any purchases onsite/offsite with special promotions to encourage activation.
A/B Testing for CRM Segments
Run special campaigns for CRM segments to test performance onsite, then apply successful strategies offline.
Behavior-Based Notifications
Notify users based on offline purchases or behaviors.
Opt-In Collection
Collect Email or SMS opt-ins from users who have not yet opted in.