Upsert user data API enables you to transfer user-based customer data to the Insider database when needed.
Take, for example, an outsourced user upsert tool you use to collect offline user information. If you want to create campaigns using this offline data, you can use this API to pass the data along with the related identifier to Insider. Insider will unify that customer’s data and then use this unified data to maximize the scope of your campaigns.
To identify offline users, we need a unique identifier called a "unifier." Currently, a unifier can be a user email, phone number, UUID (unique user ID), or custom identifier. Such data about the user might be categorized as personally identifiable information and requires the user's consent, which can also be specified through gdpr_optin under Insider Object Integration.
If your company obtains your users' consent in compliance with the local regulations, make sure to pass the GDPR opt-in field to Insider One. If you want to stop collecting and processing the data of an identified user, GDPR opt-in field should have the false value. Insider One cannot be held liable if these obligations are not fulfilled and reserves the right to seek compensation from your company.
Any user can be targeted if the information about all purchased products is shared through the Upsert user data API.
Refer to Upsert User Data API to know how to push data to Insider.