In the Target Audience Setup step, you need to create at least one segment to launch campaigns using the SMS product. This segment is critical to finalizing the onboarding process.
You can either create a new segment or manage a lead collection process through pre-existing templates. Once this step is complete, the status will change to "Ready to Use," and the SMS onboarding process can be finalized.
Click the Go to Saved Segment button to create a new segment or the Go to Web Templates button to manage a new lead collection process. You can expand the arrow to see the guidelines about the process.