You can view your campaign analytics and evaluate their performance. This guide aims to explain:
Navigate to Single SMS Campaign Analytics
To reach campaign-level analytics, click the Analytics button against each campaign. 
When you land on the Analytics page, you can click the Details button on the top right corner to see your details about your current campaign details.
Essential Key Metrics
You can examine the overall analytics of your campaign.
Targeted: The total number of recipients in your target audience generated based on the segmentation of your campaign.
Sent: The total number of SMS messages successfully transferred to the service provider to be addressed to recipients.
Dropped: The total number of SMS messages that weren’t transferred to the service provider to be addressed to recipients.
Delivery Rate: The percentage of Delivered to the Sent SMS messages.
Delivered: The total number of SMS messages successfully transferred to recipients.
Undelivered: The total number of SMS messages that weren’t addressed to recipients by the service provider.
Click-Through Rate: The percentage of Total Clicks to Delivered SMS messages.
Clicks: The total number of times that recipients clicked on the links in your SMS message.
Conversion Rate: The percentage of Conversions to the number of Delivered SMS messages.
Conversions: The number of successful goal accomplishments within the specified duration after a user clicks the link in the message. If the goal is achieved within the time interval set in the Goals step, the campaign is logged as a conversion.
Revenue: The total value of purchases made via your SMS messages.
Supporting Key Metrics
Message Parts: The total number of SMS allocated for sending all the content included in the SMS messages.
Unsubscriber Rate: The percentage of unsubscribes to the number of Delivered SMS messages.
Unsubscribers: The total number of recipients who opted out of your SMS messages.
Unsuccessful Messages: This section visualizes the reasons for the unsuccessful messages both graphically and statistically.
Link Click Activity: You can use the link click activity section on campaign statistics to see and track the performance of your links allocated in campaigns.
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Due to updates in IYS regulations, your current IYS integration will no longer function after March 31, 2025. Insider will stop tracking the IYS permission process and will no longer retain analytics data related to IYS reasons. If you have any questions, contact the Insider One team.
Unsuccessful Messages
Several reasons might cause unsuccessful messages. In this section, you can visualize and analyze the main reasons for the Dropped and the Undelivered messages.
Dropped: The total number of SMS messages that weren’t transferred to the service provider to be addressed to recipients.
Undelivered Messages: The total number of SMS messages that weren’t addressed to recipients by the service provider.
Dropped message metrics and reasons
Frequency Capped: The percentage (and the number) of Dropped messages due to the Channel Frequency Capping settings.
Duplicates: The percentage (and the number) of Dropped messages due to duplicate recipients in the audience.
Internal Errors: The percentage (and the number) of Dropped messages due to various internal system issues (bugs, server problems, technical malfunctions).
Country Code Drops: The percentage (and the number) of Dropped messages due to the phone numbers with country codes other than those specified in your contract.
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To send an SMS, your quota must be set in the country you want to send. Otherwise, you receive a country code error.
Invalid Phone Numbers: The percentage(and the number) of Dropped messages due to phone numbers in a non-standard format.
Coupon List Drops: The percentage (and the number) of Dropped messages due to the insufficient number of dedicated coupons in the selected coupon lists.
Undelivered message metrics and reasons
Carrier Violation: The percentage (and the number) of Undelivered messages due to content or spam filtering by the service provider.
Hard Bounces: The percentage (and the number) of Undelivered messages since the recipients’ phone numbers are not in use. You can find below the possible reasons for a Hard Bounce:
Unknown Number: The destination number you are trying to reach is unknown and might no longer exist.
Message Blocked: The destination number you are trying to reach is blocked from receiving this message due to blacklisting.
Landline or Unreachable Carrier: The destination number is unable to receive this message because it is trying to reach a landline or an unreachable carrier.
Soft Bounces: The percentage (and the number) of Undelivered messages since the recipients are unreachable.
Unreachable Phone: The destination phone you are trying to reach is switched off or unavailable at the moment
Roaming: You are trying to reach a roaming number, so it cannot accept the message right now.
Delivery Failures: The percentage (and the number) of Undelivered messages due to technical issues on the service provider side.
Delivery Report Missing: The percentage (and the number) of Undelivered messages due to no delivery reports received from the service provider.
Performance by Campaign Metrics
The charts section displays the daily, weekly, or monthly net subscriber growth details on a line chart based on your metric and time range selection. 
You can refer to the video below to learn more about SMS campaign analytics.