Cart Reminder SMS Campaign Analytics

You can view your campaign analytics and evaluate their performance. This guide aims to explain:

Navigate to Cart Reminder SMS Campaign Analytics

To reach campaign-level analytics, click the Analytics button against each campaign.

Select time range using the date picker on the top right corner of the page to filter the performance metrics.

Essential Key Metrics

You can examine the overall analytics of your campaign.

Targeted: The total number of recipients in your target audience generated based on the segmentation of your campaign.
- Sent: Total number of SMS messages successfully transferred to the service provider to be addressed to the recipients.
- Dropped: Total number of SMS messages that weren’t transferred to the service provider to be addressed to the recipients.
Delivery Rate: Percentage of the Delivered to the Sent SMS messages.
- Delivered: Total number of SMS messages successfully transferred to the recipients.
- Undelivered: Total number of SMS messages that weren’t addressed to the recipients by the service provider.
Click-Through Rate: Percentage of the Total Clicks to the Delivered SMS messages.
- Clicks: Total number of times that the recipients clicked on the links in your SMS message.
Conversion Rate: Percentage of Conversions to the number of Delivered SMS messages.
- Conversions: The number of successful goal accomplishments within the specified duration after a user clicks the link in the message. If the goal is achieved within the time interval set in the Goals step, the campaign is logged as a conversion.
Revenue: Total value of purchases made via your SMS messages.

Supporting Key Metrics

SMS Count: Total number of SMS allocated for sending all the content included in the SMS messages.
Unsubscriber Rate: Percentage of the unsubscribes to the number of Delivered SMS messages.
Unsubscribers: Total number of recipients who opted out of your SMS messages.
Unsuccessful Messages: This section visualizes the reasons for the unsuccessful messages both graphically and statistically.
Link Click Activity: You can use the link activity section on campaign analytics to see and track the performance of your links allocated in campaigns.

Unsuccessful Messages

Several reasons might cause unsuccessful messages. In this section, you can visualize and analyze the main reasons for the Dropped and the Undelivered messages.

Dropped: Total number of SMS messages that weren’t transferred to the service provider to be addressed to the recipients.
Undelivered Messages: Total number of SMS messages that weren’t addressed to the recipients by the service provider.

Dropped message metrics and reasons

Frequency Capped: The percentage (and the number) of Dropped messages due to the Channel Frequency Capping settings.
Duplicates: The percentage (and the number) of Dropped messages due to duplicate recipients in the audience.
Internal Errors: The percentage (and the number) of Dropped messages due to various internal system issues (bugs, server problems, technical malfunctions).
Country Code Drops: The percentage (and the number) of Dropped messages due to the phone numbers with country codes other than the specified in your contract.
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To send an SMS, your quota must be set in the country you want to send to. Otherwise, you receive a country code error.
Invalid Phone Numbers: The percentage(and the number) of Dropped messages due to the phone numbers in a non-standard format.
Coupon List Drops: The percentage (and the number) of Dropped messages due to the insufficient number of dedicated coupons in the selected coupon lists.
Undelivered message metrics and reasons
- Carrier Violation: The percentage (and the number) of Undelivered messages due to content or spam filtering by the service provider.
- Hard Bounces: The percentage (and the number) of the Undelivered messages since the recipients’ phone numbers are not in use. You can find below possible reasons for Hard Bounce;
  - Unknown Number: The destination number you are trying to reach is unknown and may no longer exist.
  - Message Blocked: The destination number you are trying to reach is blocked from receiving this message due to blacklisting.
  - Landline or Unreachable Carrier: The destination number is unable to receive this message, trying to reach a landline or an unreachable carrier.
- Soft Bounces: The percentage (and the number) of the Undelivered messages since the recipients are not reachable at that moment.
  - Unreachable Phone: The destination phone you are trying to reach is switched off or unavailable at the moment
  - Roaming: You are trying to reach the number which is roaming at the moment so it cannot accept the message right now.
- Delivery Failures: Percentage (and the number) of the Undelivered messages due to technical issues at the service provider side.
- Delivery Report Missing: The percentage (and the number) of Undelivered messages due to no delivery reports received from the service provider.

Performance by Campaign Metrics

The charts section displays the daily, weekly, or monthly net subscriber growth details on a line chart based on your metric and time range selection.