Potential Loyalists are regular customers who have:
Made recent purchases.
Shop frequently.
Spend average amounts.
High Recency score, High Frequency score, and Medium Monetary score.
The Potential Loyalists segment contains customers on the path to loyalty—ideal for relationship-building, tailored offers, and loyalty program invitations.
Use Cases
Affinity-Based Recommendations
Offer product recommendations based on category or purchase affinities.
Loyalty Program Enrollment
Introduce loyalty membership programs to convert them into long-term loyal customers.
Personalized Relationship Building
Send personalized messages to strengthen engagement and drive repeat purchases.