The Need Attention group consists of customers who have:
Purchased recently.
Spent fair amounts.
High Recency score, High Monetary score, and Medium Frequency score.
The Need Attention segment includes valuable customers at medium engagement risk, making it ideal for timely campaigns and personalized offers to sustain activity.
Use Cases
Urgent Campaigns
Launch time-limited promotions to encourage another purchase soon.
Personalized Recommendations
Suggest products aligned with previous purchases.
Automated Retention Journeys
Use triggered messages, welcome flows, and replenishment campaigns to maintain engagement.