The Need Attention group consists of customers who have:
Purchased recently.
Spent fair amounts.
High Recency score, High Monetary score, and Medium Frequency score.
The Need Attention segment includes valuable customers at a medium engagement risk—making it ideal for timely campaigns and personalized offers to sustain activity.
Use Cases
Urgent Campaigns
Launch time-limited promotions to encourage another purchase soon.
Personalized Recommendations
Suggest products aligned with previous purchases.
Automated Retention Journeys
Use triggered messages, welcome flows, and replenishment campaigns to maintain engagement.