About to Sleep customers are users who:
Haven’t purchased in a long time.
Shop occasionally.
Spend low amounts.
Have Low Recency score, Medium Frequency score, and Lowest Monetary score.
The About to Sleep segment targets customers at high risk of becoming inactive—best approached with discounts and win-back strategies.
Use Cases
Reactivation Discounts
Offer special discount coupons to re-engage these customers.
Automated Win-Back Journeys
Use Architect to create multi-channel reactivation campaigns on reachable channels (e.g., Email, Web Push, SMS).