Hibernating customers are users who have:
Not purchased in a while.
Shop infrequently.
Spend low amounts.
Medium Recency score, Low Frequency score, and Low Monetary score.
The Hibernating segment contains low-engagement, low-spend customers—best targeted with discounts and reactivation campaigns to regain activity.
Use Cases
Discount-Driven Re-engagement
Offer special discount coupons to encourage purchases
Reactivation Journeys
Use Architect to design reactivation campaigns across reachable channels (e.g., Email, Web Push, SMS).