Lost customers are users who have:
Not purchased for a long time.
Shop infrequently.
Spend very little.
Lowest Recency score, Low Frequency score, and Lowest Monetary score.
The Lost segment contains low-value, long-inactive customers—best targeted with incentive-driven reactivation campaigns.
Use Cases
Reactivation Incentives
Offer special discount coupons to encourage them to return.
Reactivation Journeys via Architect
Use Architect to design multi-channel reactivation flows across reachable channels (e.g., Email, Web Push, SMS).