At Risk customers are users who:
Last purchased a long time ago.
Shop frequently.
Spend average amounts.
Have Low Recency score, High Frequency score, and Medium Monetary score.
The At Risk segment identifies frequent past buyers who are showing signs of churn—best targeted with offers, product recommendations, and personalized re-engagement campaigns.
Use Cases
Incentive Campaigns
Offer discount coupons to re-engage at-risk customers.
Value-Focused Product Recommendations
Recommend discounted products and new arrivals to spark interest.
Re-engagement Messaging
Send engaging messages, emails, and content to encourage a return to activity.