Cannot Lose Them customers are users who have:
Not purchased for a long time.
Spent significant amounts in the past.
Low Recency score, Medium Frequency score, and High Monetary score.
The Cannot Lose Them segment contains high-value, at-risk customers—ideal for targeted reactivation campaigns that use incentives and personalized engagement.
Use Cases
Incentive Campaigns
Offer discount coupons to motivate re-engagement.
Value-Focused Product Recommendations
Recommend discounted products and new arrivals tailored to their interests.
Personalized Re-engagement Messaging
Send engaging emails, messages, and content to encourage a return to activity.