Requirements for Web Smart Recommender

Suggested reading: Getting started with Smart Recommender

Smart Recommender enables you to recommend personalized products to your users, requiring a product feed that includes these products. This product feed is created after data about the user's actions on the website (products visited, purchase history, etc.) is collected and trained. Therefore, the requirements listed below need to be fulfilled before starting to use Smart Recommender:

• Insider Tag Integration
• System Rules-based Smart Recommender
• Product-related System Rules

Insider Tag integration

• Insider Tag should be integrated into your website to collect data and map out your website.
• Insider Object Integration should be implemented with the product object as a must.

Insider system rules-based Smart Recommender

• The System Rules-based Smart Recommender reduces the dependency on any product feed.
• It also collects all product-related attributes through Insider System Rules.
• It should be activated by the Insider One team.

Product-related System Rules

Some System Rules should be ready before using the Smart Recommender.

• Product ID, category information, price (if any), and stock information should be defined in these System Rules.
• Stock information should be defined based on the vertical of your business. Please note that recommendations will not function properly unless this information is defined correctly as suggested below:
  • Ecommerce websites: Stock information is gathered based on the number of items left in stock or on whether a product is in or out of stock. If a product is out of stock, it is not recommended in the Smart Recommender.
  • Publishers: The update date of the news/posts is gathered for stock information. Only the news/posts that have been updated in the past 2 days are recommended in the Smart Recommender.
  • Event websites: Stock information is gathered through the event dates. If the event date is past, it is not recommended in the Smart Recommender.
  • Automotive websites: Stock information is not applicable, yet a default stock definition should be covered.

Important Checkpoints for Insider System Rules

• Insider maps the products and assigns an item ID for each product. These item IDs should match the line item numbers if you have already integrated “Insider Object - Transaction Object”. Refer to the Transaction Object to see the key and property format for the ID. Item IDs should be appropriately matched to see the correct revenue on the Insider Platform.
• Insider maps the products with different sizes, and a variant ID is assigned for each size. The unique product ID should be the same for each product. The item ID should not be changed according to the size of the product. For example, if one product has a Medium and large size, this product should have only one Item ID, and the size should be defined as a variant by Insider. Pay attention to this if you have products that have size options by following the Transaction Object instructions.

• Insider maps the add to cart button rule by using website scraping, if this rule is not integrated via Insider Object. This rule might not work as desired when any change happens on the add to cart button. In this case, you should submit a request (Integration Support > JS, SDK, IO (Insider Object), and performance issues) on Insider Help Center and inform the Insider One team.
• Insider maps the pages on which you can place smart recommenders by using website scraping. If this rule is not integrated via Insider Object, when any changes occur on the product page, it might not work as desired. You should submit a request (Integration Support > JS, SDK, IO (Insider Object), and performance issues) on the Insider Help Center and inform the Insider One team.
• Insider maps the price and stock information using website scraping. If this rule is not integrated via Insider Object, when any changes occur on the product page, it might not work as desired. You should submit a request (Integration Support > JS, SDK, IO (Insider Object), and performance issues) on the Insider Help Center and inform the Insider One team.