Smart Recommender is an AI-powered recommendation system that optimizes your website's performance. Suggesting products aligned with your potential customers' interests, Smart Recommender enhances your chances of conversion. It focuses on providing personalized, contextual, and relevant content at every stage of the customer journey.
Understanding Smart Recommender
Smart Recommender focuses on delivering personalized and relevant content to users. Creating a single strategy for all users is insufficient, as user preferences are growing increasingly diverse. Often, the recommendation process appears as a "black box," with its workings remaining unclear. So, how does Insider’s Smart Recommender operate?
Data about user behavior and interests must first be collected and processed to generate recommendations. This data, known as clickstream data, is collected from desktop and mobile web platforms through System Rules. It then provides recommendations across various channels, including Web, Email, App, InStory, and Web Push notifications.
Additionally, product catalogs from stores are crucial for creating personalized product recommendations for each algorithm. The collection of product catalogs can be done in three ways:
Smart Recommender with other products
Besides Web and Mobile Web Smart Recommender, you can use Smart Recommender with other Insider products:
App Smart Recommender
The App Smart Recommender is an AI-powered recommendation system that displays highly relevant product recommendations within your mobile apps. Dedicated areas in the app retrieve recommended items from Smart Recommender’s response. Once the Insider SDK is integrated with your app, recommended items can be requested seamlessly.
Email Recommendation Block
Drag & Drop Editor allows you to incorporate a recommendation module seamlessly into all types of emails, including those created in Architect. You can use this module to enhance your emails with personalized product suggestions or to design emails focused solely on recommendations.
Web Push Recommendation
Web Push Recommendation enables you to engage users through personalized product recommendations via Web Push notifications, encouraging conversions. It exclusively uses the User-Based Algorithm to tailor recommendations for push notification recipients.
InStory Recommendation
InStory Recommendation introduces a dynamic way to recommend products using advanced recommendation engine algorithms. Instead of uploading static images, you can select a recommendation strategy within Smart Recommender to create personalized stories. The user experience mirrors Instagram shopping, allowing brands to publish highly personalized, engaging stories.
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