The First Time / Last Time Open segment targets users who opened the Mobile App for the first time or most recently within a defined period. You can use this to engage new app users or re-engage users based on their most recent activity.
Requirements
To use this segment:
The Mobile App Suite must be subscribed, activated, and integrated.
There must be at least one user with a recorded app session in the Insider database.
How to configure the First Time / Last Time Open segment
Select First Time or Last Time from the dropdown menu.
Set the time interval to define your targeting period.
