The First Time / Last Time Open segment targets users who opened the Mobile App for the first time or most recently within a defined period. You can use this to engage new app users or re-engage users based on their most recent activity.
This information is based on the user’s last update date information and is stored for 12 months after the last update.
Requirements
To use this segment:
The Mobile App Suite must be subscribed, activated, and integrated.
There must be at least one user with a recorded app session in the Insider One database.
Configure the First Time / Last Time Open segment
Select First Time or Last Time from the dropdown menu.
Set the time interval to define your targeting period.
