The Cart Abandonment segment targets users who added items to their cart but did not complete a purchase within a set period. This segment helps re-engage high-intent users and increase conversions.
Requirements
To use this segment, ensure the following events are enabled:
Item Added to Cart
Purchase
These events provide the data required to detect abandoned carts.
Advanced Filtering
You can refine the Cart Abandonment segment using event parameters from the Item Added to Cart event. For example, you can target users who added products from the Electronics category.
This allows you to focus campaigns on specific product categories.