You can view your Notification Center analytics and evaluate their performance. Click the Analytics button next to the campaign whose analytics details you want to view to proceed.
Selecting a time range using the date picker at the top right corner of the page allows you to filter the performance metrics. You can view the metrics based on goals.
Narrowing down your results with the date picker, you can see the following metrics:
- Impressions: The number of times that the users viewed your campaign.
- Clicks: The number of times that the users interacted with your campaign.
- Click-through Rate: The percentage of clicks to the impressions.
- Conversions: The number of successful primary goal accomplishments.
- Conversion Rate: The percentage of conversions to the impressions.
The charts section displays the daily, weekly, or monthly "Conversion x Impression" or "Click" details on a line chart based on your goal and time range selection.